About Hero

Ourstory

Sunwhite™ is proudly owned by SunRice® in Australia, a dynamic rice food company with a vision to become the world’s favourite rice food company. Through innovation, initiative and operating excellence SunRice® develops great tasting and nutritious foods that excite and satisfy consumers all over the world.

Our proud history dates back to the establishment of a single rice mill in the Riverina region of New South Wales in 1950. Today, with a long tradition of co-operation and growth, SunRice® is now one of the biggest branded rice food companies globally. Innovation is the key to our success and our brands are internationally recognised for their superior taste and quality.

The Sunwhite™ relationship with the Middle East extends over five decades. Our products are known for their superior taste and assurance of quality in the region and consumers have developed strong confidence in the Sunwhite™ brand which has now been used by successive generations.

For more information, visit www.sunrice.com.au